Best of the Web (BOTW) 50% Off Discount Code Today Only – Cyber Monday

As they seem to like doing for Cyber Monday, Best of the Web (BOTW) released a 50% of discount code today.  The code can be used to submit to all of their directories, including WEB, UK, BLOG and LOCAL and is only valid today – December 2, 2013. When it comes to online directories, I think […]

Welcome Back 5-Star Rating System – Google Plus Local!

Welcome Back 5-Star Rating System – Google Plus Local!

Google Plus Local 5-Star Rating System

Back in May of 2012, Google started using the Zagat scores on Google+ Local, rather than their time tested 5-star rating system. In the local search world, this created quite a bit of buzz, along with an outcry to change back to the simple 5-star system and then lots of speculation over the past 8 […]

Customizable Google+ Local Review Template (Google Places Review Template)

Customizable Google+ Local Review Template (Google Places Review Template)

Please write a review for Dragonfly Flowers

Anyone who has an online presence for their local business knows the power of Google+ Local reviews and what they can do for your business.  Many small business owners seem to have difficulty is in developing a relationship with their customers that goes beyond the transaction and creating fans of their business.  Consumers are inundated […]

Yahoo Local Canada Search Refinement: Thanks For Offering Up Bad Results

Yahoo Local Canada Search Refinement: Thanks For Offering Up Bad Results

florist in Calgary Alberta   YellowPages.ca™

Today Yahoo launched a new “more modern” search engine results page.  Being the search engine snoop that I am, I decided to head over and have a peek at Yahoo.ca to see what all the fuss is about.  Here it is. Being the local search junkie that I am, I decided to try out the […]

My Thoughts on 10 Sponsored Facebook Pages From Today

My Thoughts on 10 Sponsored Facebook Pages From Today

Head in Hands

   

Keyword Diversity is the Key to Search Engine Optimization Success

Keyword Diversity is the Key to Search Engine Optimization Success

best plumber in san diego   Google Search

The data I’m getting back after the Valentine’s Day rush on the florists I work with is incredible.  We’ve already found out that the sales generated by florists old, new, big and small seem to generate their sales from pretty much the same sources and in the same percentages.  Now I’ve been looking at the diversity […]

Local Florist Valentine’s Day Web Sales by Traffic Source

Local Florist Valentine’s Day Web Sales by Traffic Source

Valentines Week Transaction Sources

This year’s Valentine’s Day holiday seems to have been absolutely huge for most of the florists I’ve worked with over the past couple of years, both online and in-store with several shops having to turn away business as early as the evening of February 12th due to being over-capacity.  They certainly had a few things […]

Local Citation Sources for Local Search Engine Optimization

Local Citation Sources for Local Search Engine Optimization

Whole Foods sign.

Coming soon.  I’ve decided to take this list to a whole different level.  If you’re interested in having your directory listed here, please post it in the comments. While developing strategies for local search engine optimization and building campaigns for improving local search engine rankings, I often come across or get alerted to new sources […]

[Video] Getting SEO Benefit from Your Florist Images on Facebook? You could be.

[Video] Getting SEO Benefit from Your Florist Images on Facebook? You could be.

Florist Image Post on Facebook

December 5, 2012 – 1:00-1:30pm CST:   Florists are absolutely wonderful with social sharing of their unique flower designs on sites like Facebook.   These image posts are fantastic at building an audience for your Facebook business page, and demonstrating your shops own unique design capabilities and style.  While you have done a wonderful job […]

[Video] How Google Ranks Websites and Basic Needs for SEO

November 28, 2012 – 1:00-1:30pm CST: This webinar is a pre-requisite to our upcoming series of training classes on Internet Marketing for Florists.  Though this webinar and the series are geared towards local brick and mortar florists, they should be helpful for any local business that’s trying to develop an understanding of where to start […]