The data I’m getting back after the Valentine’s Day rush on the florists I work with is incredible. We’ve already found out that the sales generated by florists old, new, big and small seem to generate their sales from pretty much the same sources and in the same percentages. Now I’ve been looking at the diversity [...]
This year’s Valentine’s Day holiday seems to have been absolutely huge for most of the florists I’ve worked with over the past couple of years, both online and in-store with several shops having to turn away business as early as the evening of February 12th due to being over-capacity. They certainly had a few things [...]
Coming soon. I’ve decided to take this list to a whole different level. If you’re interested in having your directory listed here, please post it in the comments. While developing strategies for local search engine optimization and building campaigns for improving local search engine rankings, I often come across or get alerted to new sources [...]
November 28, 2012 – 1:00-1:30pm CST: This webinar is a pre-requisite to our upcoming series of training classes on Internet Marketing for Florists. Though this webinar and the series are geared towards local brick and mortar florists, they should be helpful for any local business that’s trying to develop an understanding of where to start [...]
In a world where consumers are continually bombarded by robust marketing tactics generated by behemoth mass marketing giants like Proflowers, 1800Flowers, FTD and Teleflora, it can be difficult for the local brick and mortar florist to stand out. Changes in the way the industry now operates have had a serious impact on both the overall [...]
Here’s a great infographic detailing 30 ways to promote your blog posts. I actually learned a lot from this myself, so I thought my little network might benefit from seeing it too.